素材箱_2-深挖特斯拉事件始末

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  • 刀客话不多:我先来,我不是特斯拉的水军[doge],特斯拉动了谁的蛋糕[滑稽],好家伙,我直呼好家伙
  • 是红萝卜不是白萝卜:From Tesla 2020 10-K: Historically, we have been able to generate significant media coverage of our company and our products, and we believe we will continue to do so.Such media coverage and word of mouth are the current primary drivers of our sales leads and have helped us achieve sales without traditional advertising and at relatively low marketing costs. ;a decrease of $90 million in customer promotional costs, facilities-related expenses and sales and marketing activities——事实证明,有广告费/营销费,但是营销方式和传统车企不同,因此费用低很多。
  • 是红萝卜不是白萝卜:我去了上海车展,在特的展台,有一个工作人员女性,上来问我有什么需要帮助的,她是公司的公关[doge]